Godrej Consumer expands Africa footprint.

Godrej Consumer Products has added to its African presence by acquiring hair extensions company Frika Hair Pty Ltd., based in South Africa.

This move is in keeping with Godrej Consumer's growth strategy - one, focusing only on its three broad segments of home care, hair care, and personal wash.

Two, buying into premium brands which are within the top three in their respective markets. And three, expanding into emerging markets where growth potential is much higher.

The Godrej Consumer stock is down 1.9 per cent so far in a weak market.

HBL