Global investment firm KKR has made a fresh investment in Rebel Foods, an internet restaurant company, to support its growth, including expansion plans in India and the Middle East, as well as the addition of new food and beverage brands to its portfolio.
While the exact investment amount was not disclosed, sources suggest the sum could range between $60-75 million (₹510-₹637 crore). This deal is part of KKR’s Asia Next Generation Technology strategy, which focuses on supporting innovative and disruptive companies in consumer technology, software, and FinTech across the Asia Pacific region.
Founded in 2011 as a quick-service restaurant, Rebel Foods has grown into the largest multi-brand cloud kitchen platform in the world. The company operates 450 cloud kitchens across more than 70 cities in India, the UAE, and the UK, serving over 5,000 internet restaurants and reaching more than two million customers globally.
Rebel Foods utilizes a proprietary technology stack to streamline food orders, demand forecasting, brand launches, and customer insights for its various food and beverage brands. Some of its well-known brands include Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and Wendy’s.
Jaydeep Barman, co-founder and CEO of Rebel Foods, expressed that the investment underscores the company’s progress in strengthening its platform, scaling its omnichannel presence, and achieving operational excellence on a global scale. He emphasized the company’s ongoing commitment to innovation, sustainability, and long-term value creation.
Akshay Tanna, Partner and Head of India Private Equity at KKR, highlighted Rebel Foods' use of technology to offer a diverse range of cuisines and culinary experiences to consumers. He added that KKR will leverage its global network, local insights, and technology expertise to help the company expand its portfolio and introduce new products that cater to evolving consumer preferences.
Avendus Capital served as the exclusive financial advisor to Rebel Foods for this transaction.
HBL
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