SPPL to invest Rs. 150 cr to set up new facility for Thomson TV in Noida.

Super Plastronics Pvt Ltd (SPPL), the brand licensee of consumer electronics brand Thomson TV in India, will invest Rs. 150 crore in a new manufacturing unit to come up in Noida in January.

‘Make in India’

The company intends to start a fully backward-integrated manufacturing facility later, said Avneet Singh Marwah, CEO, SPPL

“The survival of any TV brand in India has to be Make in India,” he told BusinessLine.

The new manufacturing unit, which will be the company’s second unit in Noida, will have a capacity to produce 30,000 units per month.

This will take the company’s total manufacturing capacity to more than 60,000 units per month by February.

Thomson TV is targeting 10 per cent of the market share by 2022 from its current market share of 3 per cent.

“Seeing the current scenario, the next five years belong to the affordable category brands (such as Thomson TV), and these brands will take over the market share of the top-three multinationals in the next five years,” said Singh.

HBL