Spykar to expand denim footprint in India.

Spykar, a specialist in making fashion jeans is expanding its footprint by adding new stores, products and extending its denim franchise into the FMCG category.

It is planning to increase its exclusive stores from the current 206 Spykar stores across major cities and towns to over 400 stores over the next three years.

'Spykar is the only Indian player who is making fashion jeans. The range includes the five-pocket jeans, fashionable denims, cargos, fatigues, loozers, jackets, tees, shirts and inner wear. We are adding over 50 designs every month. We have just launched a range of matching jeans, T-shirts and jackets targeted at the young boys and girls, who primarily drive our brand. Every six month we bring out a new fashion in our range. The latest collection bears witness to our exquisite, elaborate and gallant styling for the rebellious and self indulgent youth of today', said Sanjay Vakharia, director at Spykar Lifestyles.

BS