Africa’s leading mobile phone player Transsion is planning to set up an industrial park in India where it may manufacture mobile accessories and consumer durables, while it also plans to begin research and development in India.
The Chinese group which counts Tecno, Infinix and Itel as sub brands that focus on smartphones and featurephones, is expanding exports of mobile phones to African markets and planning to set up surface mount technology (SMT) manufacturing lines, thus moving beyond assembly of mobile phones in India.
“We’re investing big time in India, with plans to set up an industrial park and do R&D here. We want to make in India and export to Africa, we have started with small numbers but we will expand it,” said Transsion India CEO Arijeet Talapatra.
“The industrial park is more for creating a supply chain ecosystem and not only in the mobile phone, but also other categories (consumer durables and mobile phone accessories),” said Transsion India Chief Operating Officer Marco Maa.
The company is looking at 40-50 acres and is talking to different states, where mobile phone accessories under the Oraimo brand will be made. Its yet-to-be-launched consumer durables brand may also be made here, but the company has not taken a decision on this yet.
“We will have to expand our capacities – from 20 million feature phones and 10 million smartphones – if we want to cater to export markets,” Talapatra added, backing the plans for investing in the industrial park, but without revealing the investment figures planned.
The company has started to sell its Tecno brand of phones online with the launch of Phantom 9 priced at Rs 14,999, in association with Flipkart, and now aims to take market share in the ‘others’ category, before taking on the big players in the market.
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