Audi plans 20 new models in 2 years, charts €41-billion investments in 5 years

Audi, the renowned German luxury car manufacturer, has announced a comprehensive strategy aimed at bolstering its product lineup and accelerating the transition towards electric mobility. The company, headquartered in Ingolstadt, is gearing up for a major product offensive over the next two years, accompanied by significant investments over a five-year period.

With a steadfast focus on sustaining double-digit growth in the near term, Audi intends to launch a total of 20 new models by 2025 across various categories, aiming to fortify its global portfolio. Sources indicate that this ambitious launch plan may encompass an increased emphasis on electric vehicles.

Gernot Döllner, Chairman of the Board of Management of Audi AG, emphasized the company's commitment to electrification while discussing Audi Group's performance in 2023 at Ingolstadt. He highlighted the importance of embracing e-mobility, considering it as the inevitable future of the automotive industry. However, Döllner also acknowledged the significance of maintaining a diverse product lineup during the transition period until 2026, comprising a combination of internal combustion engine (ICE) cars, plug-in hybrid electric vehicles (PHEVs), and battery-electric vehicles (BEVs).

Furthermore, Döllner hinted at Audi's plans to introduce an affordable electric car positioned below the existing Q4 e-tron, potentially targeting the compact entry-level premium electric SUV segment. This initiative aligns with the company's broader strategy to expand its electric vehicle offerings and cater to diverse market segments. The proposed affordable electric car could emerge as a promising product for the Indian market, reflecting Audi's commitment to driving sustainable mobility solutions globally.

HBL