Hatsun Agro to expand retail footprint with HAP Daily; crosses 3,000 outlets.

Private sector dairy company Hatsun Agro Product (HAP) said recently it has reached a retail milestone of 3,000 outlets, which it said made it the first Indian private sector dairy company to open these many outlets in the organised format.

A statement by Hatson said the milestone makes it the largest private dairy retail player in the industry. HAP Daily, the retail arm of Hatsun Agro, sells milk, milk products and ice-creams under the Arun brand at convenience stores.

In addition to its ice-cream range, HAP Daily outlets will retail other dairy products such as milk, curd, paneer, milk-based beverages, yoghurt shakes and ghee in various markets, a statement by the company said.

“HAP Daily outlets will also supply products to retail outlets within the vicinity, increasing ease of availability of products and expanding brand reach,” the statement said.

HAP chairman RG Chandramogan said: “The retail outlet expansion is in line with Hatsun Agro Product’s growth strategy and vision of taking quality dairy products closer to masses.”

He said HAP is augmenting its production capacities with the expected commissioning of a new plant in Maharashtra.

The dairy company said it plans to open more HAP Daily outlets in newer markets to deepen its presence, and that it remains committed in expanding its retail foothold in existing as well as new markets.

ET