Royal Enfield launches retail operations in Thailand.

Royal Enfield today announced launch of its retail operations in Thailand, with the price announcement of its complete range of motorcycles, apparel and accessories at the launch of its first exclusive store in Thonglor, Bangkok.

Royal Enfield's first retail store in Thailand has been set up by General Auto Supply Co. Ltd.

In Bangkok, Royal Enfield's iconic motorcycle- the Bullet, world's oldest motorcycle in continuous production since 1932, is available at a price of THB 179800 for a 500 cc bike, according to company's release.

Royal Enfield's retro street model, known for its post war, timeless styling - the Classic 500 is available for THB 189800 and Classic Chrome for THB 198800. The Royal Enfield Continental GT 535cc cafe racer is now available at a price of THB 219800.

'We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade', said Arun Gopal, International Business Head, Royal Enfield said in a release.

With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, West Asia and now in South East Asia, with its most recent launch in Indonesia.

Thailand is the fifth largest two-wheeler market in the world as of December 2015.

As part of company's international strategy, RE is focused on building the brand and creating demand in nodal cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris, Jakarta and now Bangkok.

The company is working to create a robust eco-system comprising of retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield.

In Calendar Year 2015, RE sold over 450,000 motorcycles across the globe to support its global growth strategy and also announced its plan to produce upto 900,000 motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India.


BS