Agrizy Plans Global Expansion for Its Agri-Processing B2B Platform.

B2B agri-processing platform Agrizy is set for aggressive expansion, particularly in international markets, as it strengthens its research and development (R&D) capabilities. The startup, founded in September 2021, has recently established a state-of-the-art R&D laboratory in Bengaluru to drive innovation and scale operations, co-founder and CEO Vicky Dodani said in an interaction with businessline.

“The primary reason for setting up the R&D lab is to accelerate our business growth, especially in global markets where we see significant potential,” Dodani said.

Agrizy, which connects micro, small, and medium enterprises (MSMEs) in the agri-food processing sector with large brands, currently supplies products to 14 countries in addition to India. “We are just scratching the surface. We expect our global operations to grow multifold over the next 3-4 years,” Dodani added.

Scaling MSME Agri-Processing

The platform helps MSMEs optimize their production capacity by securing orders from large food brands. It operates across multiple segments, including processed fruits and vegetables, spices, edible nuts, and extracts.

In the fruits and vegetables sector, where only 2.5% of produce is processed and up to 20% is wasted, Agrizy offers solutions such as mango pulp, tomato paste, frozen peas, sweet corn, and dehydrated onions. These products cater to major ketchup, spice, and pickle manufacturers.

For spices, Agrizy engages at the farm level, sourcing raw materials and processing them through MSMEs. It handles commodities like chili, turmeric, cumin, and cardamom. Additionally, it procures and processes edible nuts such as makhana, cashews, and almonds for large brands and retail chains. The company also converts turmeric into curcumin extracts.

Currently, Agrizy works with around 500 suppliers and over 200 brands across domestic and international markets. Some of its early MSME partners have increased their capacity utilization by up to 50% through the platform, Dodani noted.

Ensuring Quality and Compliance

To maintain high quality standards, especially for exports, Agrizy employs a three-pronged approach:

1. 
   

   Farm-Level Engagement: The company runs an Integrated Pesticide Management program to train farmers on best practices, ensuring high-quality raw materials.

   
   


2. 
   

   Technology and IoT Integration: Multiple IoT devices monitor production to meet stringent European standards.

   
   


3. 
   

   Certification Support: Agrizy assists processors in obtaining key certifications such as AIN and BRC for food safety compliance.

   
   

Strengthening Domestic Supply Chains

Within India, Agrizy operates in key production clusters. For chili, for instance, it collaborates with MSMEs in Telangana, Andhra Pradesh, and Karnataka—major growing regions.

The company processes 8,000 tonnes of fruits and vegetables annually. To ensure steady supply and mitigate price fluctuations, it preserves tomato paste in aseptic bags during peak harvest seasons. These nutrient-rich products can be stored at room temperature for 18-24 months and are used by households, hotels, and restaurants.

Dodani highlighted that dehydrated onion is gaining traction in the US and other developed markets, while domestic consumers still need awareness about such value-added products.

Innovation and Fintech Integration

Agrizy, which raised nearly $10 million in August 2024, is investing in its Bengaluru R&D center to develop new products and technology solutions. The company is also working on fintech-driven initiatives to streamline payments, facilitate lending, and enhance MSME processing capabilities.

“We are working on organizing the entire processing sector with structured payment history and transactions so that banks and NBFCs can offer loans. Our R&D team, which includes senior scientists specializing in food processing and nutraceuticals, is also focused on developing new fintech solutions for our customers,” Dodani said.

By eliminating intermediaries, Agrizy ensures better price realization for farmers while providing payment security to processors, further strengthening its role in transforming India’s agri-processing ecosystem.

HBL