Barista Coffee on overdrive, plans 550 new outlets in 5 years.

The new owner of Barista Coffee plans to open 550 outlets of the coffee chain in the next five years with sales target of $50 million (about Rs. 3,100 crore) for the fifth year.

According to Carnation Hospitality, which acquired Barista Coffee from Lavazza Spa in July for less than Rs. 100 crore, it plans to increase the number of Barista outlets to 750 in five years from 198 now.

Carnation, a wholly owned subsidiary of Haryana-based packaging company Rollatainers, has since then acquired Maple foods business, which supplies food to hotels and corporates and has operations in the banqueting space, and Kylin chain of casual and fine dining restaurants.

It's also in the process of introducing global players such as US hamburger chain Wendy's and Jamie's Italian, the Italian restaurant brand of celebrity chef Jamie Oliver, in India.

Of the 550 Barista outlets it plans to open in five years, 350 will be owned and operated by the company, while the rest will be run by franchisees.


ET