Dabur Strengthens General Trade Network with Partner-Focused Investments.

Dabur India recently affirmed its strong commitment to its general trade stockist partners, vowing to protect and enhance their return on investment (ROI). This move comes amidst growing concerns among traditional distributors who feel increasingly challenged by the rapid expansion of quick commerce and e-commerce platforms, and have been vocal in demanding a level playing field from FMCG companies.

Dabur India underscored its belief that general trade stockists are the "true backbone" of its extensive distribution network. The company's top leadership recently met with the All-India Consumer Products Distributors Federation (AICPDF) to discuss the evolving market dynamics and explore collaborative strategies for emerging opportunities.

Mohit Malhotra, CEO of Dabur India Limited, emphasized the vital role of these partners. "Our general trade stockist partners are not just channels of distribution, they are our growth partners, our frontline ambassadors, and the reason brand Dabur reaches every corner of India," said Malhotra. "Their entrepreneurial spirit, agility and deep market understanding have helped us navigate challenges and seize opportunities across decades."

He added that as Dabur rolls out its new vision strategy, the company intends to work closely with these partners, not only to capitalize on new opportunities but also to "ensuring that their RoI is protected and enhanced." This proactive stance by Dabur aims to strengthen its relationship with its traditional distribution network as the retail landscape continues to transform.