Decathlon Targets $3 Billion India Sourcing by 2030, Aims to Double Local Revenue.

Global sports giant Decathlon is significantly ramping up its commitment to India, with ambitious plans to increase local sourcing to $3 billion by 2030. This strategic move will see India's contribution to the company's global sourcing quantities nearly double, jumping from the current 8% to an impressive 15%.

The France-based sports products brand, which established its presence in India under the single-brand retail FDI policy, also has its sights set on the domestic market. Decathlon expects to double its revenues in India over the next five years, a testament to the country's growing consumer base and increasing interest in sports and fitness.

Currently, 70% of the products sold in Decathlon's Indian stores are made domestically. This figure is projected to climb further, reaching 90% within the same five-year timeframe, underscoring a strong push for 'Make in India' within the company's operations.

Frederic Merlevede, Head of Decathlon Production, emphasized India's pivotal role in their global supply chain. "India is already a very important sourcing hub for us," Merlevede told businessline. "Currently, India accounts for 8% of Decathlon’s global sourcing quantities, and we have a goal to scale it up to 15% by 2030. But in some categories, India’s share is higher. Already more than 45% of the global natural mix (cotton) sourcing comes from India."

India's manufacturing capabilities are already significant for Decathlon's global needs, producing over 20% of its textiles, 60% of its rugby balls, and 30% of its umbrellas. This expanded sourcing target highlights Decathlon's confidence in India's manufacturing prowess and its strategic importance as a global production hub.