Kitara Capital to Invest ₹100 Crore+ to Expand MyTVS Garage Network Nationwide.

Kitara Capital, a Mumbai-based private equity firm, has announced a strategic partnership with MyTVS, a prominent digital platform in the automotive aftermarket sector and part of Ki Mobility Solutions Pvt Ltd. Through this collaboration, Kitara Capital will invest ₹100-200 crore to scale up MyTVS's garage network across India.

MyTVS has revolutionized the automotive aftermarket industry by integrating technology to connect garages, parts suppliers, and end-users. This approach ensures timely, cost-effective services while streamlining backend operations such as warehouse management and software, enabling real-time vehicle monitoring. The company’s complete ecosystem stands out in the market, unlike other players that focus solely on parts sales, and MyTVS is now expanding its front-end operations to complement its backend strength.

Sachin Kamath, Co-Founder and CEO of Kitara Capital, which has been an investor in MyTVS, praised the company’s operational excellence. "Over the past 15 years, I’ve worked closely with or observed this group. Their quality, ethics, and operational approach are truly impressive. Building their success is like constructing a cruise ship—it's not just about assembling parts, but creating something solid and remarkable. The returns look promising. They’ve effectively connected all the moving parts in this ecosystem, making this venture a compelling investment,” Kamath stated.

In the first year of the partnership, Kitara plans to invest ₹100 crore to establish approximately 100 new garages. The company aims to continue adding 100-150 garages annually, with a long-term goal of reaching 500 to 1,000 garages.

Kamath also mentioned that 10 garages have already been established, with plans for more. "It’s a process of constant growth, much like watching election results unfold—steady progress and consistent updates. On one side, we invest funds; on the other, we monitor returns. This cycle reinforces our belief in the model’s potential,” he added.

G Srinivasa Raghavan, Managing Director of Ki Mobility, emphasized that the partnership is not just about expanding the number of garages but scaling a proven business model to new heights. "This collaboration is part of a broader trend where stakeholders from outside traditional automotive industries recognize the potential of MyTVS’s business model," he said.

Each new garage established is expected to generate 10 to 15 new jobs, contributing to local employment. The partnership will also see local entrepreneurs manage the garages, supported by Kitara’s investment, operational guidance, and centralized resources, including call centers.

Raghavan highlighted that the involvement of Kitara Capital showcases the opportunity for financial investors to find value in partnering with MyTVS, even without direct industry experience. "This partnership validates the strength of the MyTVS model and its ability to offer growth opportunities for a variety of stakeholders—from financial investors to entrepreneurs from diverse backgrounds," he concluded.

HBL