TechnoSport to Invest ₹200 Crore for 300 New Stores in Major Retail Push.

TechnoSport, a leading Indian activewear brand, is set to invest approximately ₹200 crore to establish 300 exclusive stores across the country over the next two years. The move marks a significant shift in the company's retail strategy, which has historically relied on general trade.

The aggressive expansion is fueled by the brand's impressive performance, which has seen a 40% compound annual growth rate (CAGR) since 2022. According to a company official, this growth has been driven by strong traction in modern retail, e-commerce, and existing brand stores. The new exclusive brand outlets (EBOs) are a key component of the company's plan to capitalize on this momentum.

The brand's promoters, originally from Kolkata, are now focusing on a direct-to-consumer approach with a network of dedicated stores. This investment is aimed at solidifying TechnoSport's presence in the competitive activewear market and reaching a wider customer base directly.