Ultraviolette Plans Pan-India Expansion by March 2025, Aims for 1,000 Monthly Sales.

Bengaluru-based electric motorcycle maker Ultraviolette Automotive (UV) is accelerating its expansion plans, aiming to establish a pan-India presence by March 2025 and achieve monthly sales of 1,000 units within the next six to eight months. Backed by prominent investors, the company is positioning itself as a leader in the mid-weight (200-650cc) segment of the superbike market.

“We started with a pilot in Bengaluru last year and have been expanding our service network across cities. This year, we’re focused on scaling domestically and piloting internationally,” Narayan Subramaniam, CEO and Co-founder, told Businessline at the launch of Ultraviolette’s new experience center in Chennai.

Currently operational in seven cities, Ultraviolette plans to expand to 12 cities by the end of December 2024 and to 30 cities by March 2025, including Delhi within the next two weeks. The company already has a strong presence in South India and is advancing its North India expansion.

Product and Innovation

Ultraviolette’s flagship electric motorcycle, the F77, is available in two variants offering ranges of over 200 km and 323 km. The company recently showcased the Concept X at the Milan Motorcycle Show and unveiled the F99, a race-only model highlighting India’s engineering prowess in high-performance motorcycles.

“We spent seven years on R&D to develop the F77,” said Niraj Rajmohan, CTO and Co-founder. “We took an additional two years to rigorously test and refine the battery platform, ensuring the product’s reliability and performance.”

Scaling Operations

Ultraviolette’s manufacturing facility in Bengaluru’s Electronic City is scalable to produce up to 30,000 units annually across three shifts, with operations currently running on a single shift. The company employs over 500 people, including 180 in R&D, drawing talent from leading global companies like ISRO, Tesla, Lockheed Martin, and Apple.

Strategic Focus

The company’s decision to focus on high-performance motorcycles stems from its analysis of the global mobility market. “While scooters dominate Southeast Asia and China, their technology is highly commoditized, leaving little room for innovation,” Subramaniam explained.

In India, motorcycles represent 65% of the two-wheeler market, compared to 20-25% for scooters, offering significant growth potential. Ultraviolette aims to leverage its platform technology to expand into categories such as sports, street, adventure, and cruiser motorcycles, adapting to specific customer needs.

“Our focus is on building a sustainable and enduring brand rather than chasing market share,” Subramaniam added.

With plans for domestic and international growth, Ultraviolette’s strategy emphasizes innovation, scalability, and long-term brand value, positioning it as a key player in the global electric mobility space.

HBL