Van Heusen to add 25 only women stores every year.

Van Heusen, the business wear and casual wear brand of Aditya Birla Group's Madura Fashion & Lifestyle, plans to lay emphasis on women’s and youth wears.

The company, which focussed mainly on men's business wear, said it would open 20-25 exclusive women’s stores every year and also reposition its VDOT brand.

Vinay A Bhopatkar, brand head -Van Heusen, said the company plans to add around 50 stores every year, especially in tier II and III cities, which will account for about 60 per cent of the proposed expansion.

This expansion will not include exclusive stores for women’s wear which is the fastest-growing segment and in the next 3-4 years the brand a growth of 40-50 per cent growth, said Bhopatkar.

At present, 10 per cent of the total sales comes from women’s wear segment for the company, while the industry average is same as that of men's wear.

To increase the share, the company is looking to add 20-25 exclusive women's wear stores every year, to the current 12 across the country. At present this category contributes around Rs. 100 crore and in the next three years it hopes to double it.


BS